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新人穿戴 How search engines rank URLs

新人穿戴 How search engines rank URLs

How do search engines ensure that when someone types a query into the search bar, they get the corresponding results? This process is called ranking, the ordering of search results, from the most relevant to the least relevant to a particular query. 

To determine relevance, search engines use algorithms, processes or formulas through which stored information is retrieved and sorted in a meaningful way. Over the years, these algorithms have undergone many changes to improve the quality of search results. For example, Google makes algorithmic adjustments every day-some of these updates are minor quality adjustments, while others are core / broad algorithm updates deployed to address specific issues, such as Penguin for link spam. Check out our Google Algorithm Change History for a list of confirmed and unconfirmed Google updates dating back to 2000.

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Why does the algorithm change so frequently? Does Google just want us to be vigilant? Although Google doesn't always disclose the details of why they do it, we do know that Google's algorithm adjustments are designed to improve overall search quality. Therefore, in response to the algorithm update question, Google will answer the following question: "We are always making quality updates." This indicates that if your site suffers a loss after an algorithm adjustment, please contact Google ’s quality guidelines or search quality assessment The author's guide compares, both aspects can well explain the needs of search engines.

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What do search engines want?

Search engines have always wanted the same thing: to provide useful answers to searcher questions in the most useful format. If so, why is SEO different now than it used to be?

From the perspective of the person learning the new language. As time passed, their understanding began to deepen, and they learned the meaning behind semantics-language and the relationship between words and phrases. In the end, with enough practice, students will know the language very well, can even understand nuances, and be able to provide answers to lingering or incomplete questions.

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When search engines were just beginning to learn our language, it was much easier to game the system by using tricks and strategies that actually violated quality guidelines. Take keyword population as an example. If you want to rank for a specific keyword such as "funny joke", you can add the word "funny joke" multiple times on the page and make it bolder in order to improve the ranking of that word.

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